NOVASOL Radio Promotion
Client: NOVASOL
To support NOVASOL—one of Europe’s leading vacation rental providers—in driving last-minute summer bookings, ESK developed a focused audio campaign targeting key regions in Northern and Southern Germany.
01 | Challenge
02 | Solution
Recognizing the high trust and reach of radio among German audiences, the campaign leveraged a mix of radio spots, audio press releases, and on-air raffles offering holiday stays with NOVASOL. Over a two-week period, listeners were engaged with strong calls to action such as “Book your holiday home now” and “Create lasting family memories.”
This strategic approach successfully increased brand visibility and motivated bookings within a short timeframe, reinforcing NOVASOL’s positioning as a go-to choice for authentic and family-friendly vacation experiences.
03 | Result
“For four years, EHRENBERG SØRENSEN Kommunikation has been a valued partner to our organization, delivering services in our markets, especially in Denmark and Germany. Their contributions in PR and media relations, strategic and corporate communications, and strategic consulting are characterized by professionalism, high quality, and practical, problem-solving deliveries. ESK's expertise and extensive network in Denmark and Germany (and DACH) have contributed to strengthening our visibility and brand on a national and international level. The team at ESK has in-depth knowledge of products and services and a genuine passion for the tourism industry.”
– Tina Krogh Jakobsen, Marketing Manager at NOVASOL
Total results:
- 250 radiospots on air
- 20,1 million listeners reached
- 2500 participants in the raffle
- 7 % increased bookings
Interested in this case?
Allan Sonne Sørensen
Partner & CEO
+45 51 88 82 70
as@ehrenbergsoerensen.com