Yesterday evening, the campaign SheepView360 was awarded two Danish Digital Awards in Gold in the categories PR and Integration-Marketing Campaign. We executed the campaign for Visit Faroe Islands and Atlantic Airways together with Danish agency Liquidminds on the markets Denmark, Sweden, Norway, DACH, US and UK in summer 2016.

The aim of our campaign was to create awareness for the unique beauty of the Faroe Islands, thus attracting more tourists to the destination. Sheepview 360 put focus on the fact that unlike most other parts of the world, Google hadn’t mapped the Faroe Islands on Google Street View yet. To change this, the Faroese people took matters into their own hands by placing 360° cameras on the back of Faroese sheep and uploading the photos to Google Street View. In the end, the mission was accomplished: Few weeks into the campaign, Google arrived to the Faroe Islands to map the islands.

SheepView360 was featured in world-wide media such as The Guardian, Huffington Post, Aftonbladet, Bild, Der Spiegel, CNN, BBC, The Washington Post, Politiken and DR2. Social media users were mobilized via the hashtag #wewantgooglestreetview, making the campaign quickly go viral.

For more information, please click here. 

RESULTS:

- Reach: + 1,000,000,000
- + 7,000 news stories
- + 42,200 webpage mentions
- PR ROI: + 150,000%