Earlier this month, we explored Småland & Öland together with 10 lifestyle and travel influencers from Germany, Denmark and Norway. The cooperation of the destination Småland & Öland and Stena Line was a full success and offered highlight experiences of the region – from kayaking in the Västervik archipelago and a trip down memory lane through Astrid Lindgren’s Vimmerby to a surprise lakeside crayfish party. And of course, the group with a total of 1 m fans and followers learned all about the beloved Swedish tradition of “fika”.
 
Three days and countless photo stops later, memories were made and our group went home with unique stories and a very positive impression of the destination.  
 
Read more about their adventures uberding.de, opdagelse.dk and i-ref.de.