HOPSCOTCH Tourism Launches in Germany

fredag, 28 februar 2025

 
HOPSCOTCH Tourism Launches in Germany

Leading international tourism marketing and communications group, HOPSCOTCH Tourism, today announced its official launch in Germany. At EHRENBERG SØRENSEN Kommunikation, we are thrilled to share that we are a founding partner of this exciting new alliance, alongside HOPSCOTCH Season and Herget Representation and Networking (HR&N).

HOPSCOTCH Tourism in Germany is part of the worldwide HOPSCOTCH agency network and from today offers the group’s 150 tourism industry clients a team of 35 tourism and communication experts across offices in Hamburg, Düsseldorf and Frankfurt.

HOPSCOTCH Tourism Germany is a one-stop-shop bringing together expert teams specializing in public relations, brand communications, digital marketing, and trade representation across all channels to the tourism industry. HOPSCOTCH Tourism’s offices in Germany are built on the strategic combination of international mindset, strong regional presence, sector-specific expertise and networks.
"We are thrilled to launch HOPSCOTCH Tourism in Germany," says Anne-Sophie Hottiaux, Managing Director of HOPSCOTCH Network Germany. "With more than 60 percent of the 83 million citizens planning a travel every year and more than 110 million outbound trips taken by German travelers annually, Germany is one of the top three tourism markets in the world. HOPSCOTCH Tourism can now offer clients from around the world the key to open this vital market with the group’s combination of global vision and local expertise to create innovative and impactful campaigns that elevate travel brands and inspire travelers."
Allan Sonne Sørensen, CEO of EHRENBERG SØRENSEN Kommunikation, shares the vision.

"We are delighted to launch HOPSCOTCH Tourism in one of our historic home markets, and we intend to come out with a bang: With a powerhouse team of experts and as part of a strong global HOPSCOTCH Groupe, HOPSCOTCH Tourism is already now much more than the sum of its parts. Together, we are organically building up HOPSCOTCH Tourism in the German-speaking markets seeking to lift the large untapped potentials."
HOPSCOTCH Tourism Germany is an alliance of HOPSCOTCH Season, EHRENBERG SØRENSEN Kommunikation and Herget Representation and Networking (HR&N), forming a one-stop-shop offering public relations, brand communications, digital marketing, and trade representation across all channels to the tourism industry. A trinity of independent, specialized agencies, HOPSCOTCH Tourism Germany is built on the combined strengths, sector-specific expertise and networks.
Chris Pomeroy, Executive Vice President Tourism of HOPSCOTCH Groupe, echoes the enthusiasm. "Even before today our integrated offices in seven leading source markets working for 150+ travel and tourism brands seamlessly across Europe, made up the leading integrated tourism marketing group in Europe. Today we are at last able to bring our 150+ travel and tourism clients the same methodology and quality of service in the biggest European outbound market in Europe.”  
 
For further information, please visit www.hopscotchtourism.com, or contact Anne-Sophie Hottiaux on ashottiaux@hopscotchgroupe.com or Allan Sonne Sørensen on as@ehrenbergsoerensen.com.
 
About HOPSCOTCH Tourism 
HOPSCOTCH Tourism boasts a global network with over 40 offices across five continents. This structure enables the agency to operate in more than 60 countries, creating integrated campaigns that connect with local and international audiences. Its focus on Data Intelligence allows for trend analysis and forecasting, providing a distinct advantage in a sector that demands quick and effective responses.

About HOPSCOTCH Groupe 
HOPSCOTCH is an international communications group founded in France, driven by an entrepreneurial vision and the complementary nature of its talents and expertise. 
HOPSCOTCH is a unique combination of expertise, driven by the belief that the value of a company or organization lies in the quality of its relational capital. 
With more than 1,000 employees, half of whom are based internationally (40 offices across 5 continents), HOPSCOTCH covers all areas of communication: influence, events, public relations, activations, digital, internal communication, public affairs, and marketing services. 
HOPSCOTCH organizes its agencies around its areas of expertise: 
Event: HOPSCOTCH Event, HOPSCOTCH Congrès, HOPSCOTCH Moments, Sagarmatha. 
Public Relations: HOPSCOTCH PR, Le Public Système PR, Human to Human, HOPSCOTCH Décideurs.
Digital and Marketing: heaven, AD Crew, HOPSCOTCH Digital Studio. 
Sectorial expertise: HOPSCOTCH Cinéma, HOPSCOTCH Luxe, HOPSCOTCH Season, HOPSCOTCH Sport, HOPSCOTCH Tourism. 
HOPSCOTCH has been committed to ambitious ecological and societal initiatives for over 15 years, validated by internationally recognized CSR certifications, including RSE Agences Actives, ISO 20121, and the EcoVadis Platinum medal. 
Listed on Euronext Growth Paris (ISIN code: ALHOP FR 00000 6527 8), the group represents a turnover of €271 million and a gross margin of €93 million in 2023.  
Follow us: www.hopscotchgroupe.com and on LinkedIn / X / Instagram / Bluesky @HOPSCOTCHgroupe 

About EHRENBERG SØRENSEN Kommunikation
Rooted in Scandinavia and Northern Germany, EHRENBERG SØRENSEN Kommunikation is an international full-service PR and communications agency dedicated to the industries tourism, transport and food and drink. For more than 30 years, the agency has served its clients through public relations, public affairs, strategic communications, social media management, and branding and consulting services. The agency currently has offices in Stockholm, Copenhagen and Hamburg. 

About HR&N
For more than 18 years,  HR&N as trade representation agency based near Frankfurt provides comprehensive sales & marketing services, backed up by a thorough knowledge of the tourism market, first-class network connections with tour operators, travel agencies and event agencies. In this way, HR&N enables clients to improve their product position primarily in the target markets of Germany, Austria and Switzerland.
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